The Mercedes-Benz W111 Coupe is an icon of 1960s German luxury motoring. Renowned for its elegant pillarless design, hand-built quality, and refined engineering, the W111 embodied Mercedes-Benz’s commitment to craftsmanship, comfort, and timeless style. Its flowing lines, chrome detailing, and solid presence make it a highly desirable classic, perfectly suited to both concourse restoration and bespoke personalisation.

The factory-standard interior of the W111 reflected the design language of its era – understated, functional, and beautifully proportioned. The use of light grey leather, classic pleated seat patterns, and minimalistic door cards provided a calm and dignified cabin environment, perfectly in keeping with 1960s luxury expectations.

Rear seating followed the same design philosophy, offering generous space, supportive cushioning, and a refined ambience. The materials and stitching techniques were typical of the period, focusing on durability and comfort while maintaining an elegant visual balance throughout the cabin.

At Designls, we specialise in transforming classic interiors while respecting the original character of the car. Using these examples, you can see how a W111 interior can be fully reimagined – restoring tired cabins and elevating them with bespoke materials, refined detailing, and a carefully curated colour palette, always keeping the result luxurious, timeless, and tasteful.

By changing the leather colour to rich, warm tones, the entire atmosphere of the cabin is transformed. New, vibrant yet elegant colour choices bring warmth, depth, and a sense of occasion, enhancing both visual impact and tactile pleasure without compromising the classic feel of the vehicle.

This evolution continues into the rear cabin, where coordinated leather finishes create a harmonious flow from front to back. The result is a cocooning, inviting space that feels both luxurious and bespoke, tailored precisely to the owner’s taste and colour choice.

Further design development is achieved through the introduction of premium wood trim. Here, darker, more bright wood veneers – such as Brazilian or burr walnut finishes – complement the warm leather tones, adding depth, contrast, and a distinctly high-end, coach built feel to the interior that now extends to door panels.

The addition of a bespoke centre console not only enhances visual balance but also introduces practical functionality. Options include discreet storage solutions, integrated audio upgrades, and modern connectivity, all seamlessly blended into the classic design language.

The rear cabin and door panels demonstrate how consistency in materials and detailing creates a unified, high-quality environment. From seat pleats to armrests and trim lines, every element can be refined to achieve a truly bespoke result.

A closer look at the door card design highlights the level of detail possible. From leather grain selection and stitching lines to wood veneer choice and chrome accents, Designls can visually demonstrate design options to help clients imagine and refine even the smallest details before final execution.

And even cars interior design language matching luggage for your long European or transcontinental adventures can be an option.